The Ask

To design a new website that not only showcases their wide range of home decor and giftware but also simplifies the merchandising process for the Sullivans team. The aim is to enhance the site's functionality and user experience, enabling the team to effectively manage and display their diverse product collections, thereby improving both the customer shopping experience and internal operational efficiency.

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‍Discovery Phase‍

To initiate the project, I extensively analyzed the most popular screen resolutions, traffic analytics, buyer/user demographics, and device overlap. This analysis helped me determine my objectives and develop a plan for measuring progress. To ensure that the website design choices produced a valuable and quantifiable outcome, I ensured that they were aligned with the established goals. This approach enabled us to create a website that not only had a visually appealing design but also accomplished the intended results.

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‍Sullivan's, a renowned home décor and furniture brand, underwent a website redesign to enhance the user experience and improve the website's functionality. Our team of designers and developers worked together to create a new look and feel that better represents Sullivan's brand values and image.

• A new design strategy was developed to improve usability, readability, and visual appeal.
• Improved functionality includes enhanced search and filtering options, streamlined checkout processes, and responsive design for mobile devices.
• Generate an adequate number of CMS blocks to enable the site administrators to modify site elements as per the dynamic requirements of Sullivans Gift.
• Provide a streamlined and intuitive registration process to facilitate users in completing the registration procedure with ease and minimum cognitive load.

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Homepage and CMS Blocks‍

By creating CMS blocks, we provide site administrators with the flexibility to modify page content, banners, images, and other elements without requiring any technical expertise. This enables them to keep our website fresh and relevant, and ensures that visitors always have access to the most up-to-date information about products and promotions.

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Product Discovery and Account Management
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Results

One year following the launch of the new website, the results are remarkable: there has been a significant increase of 45.5% in the average order value, and the quantity of items per order has risen by 35%. This substantial growth indicates a successful enhancement in both customer engagement and purchasing behavior, reflecting the effectiveness of the website's redesign and improved functionality.