UX Focused Website Redesign Boosted Revenue by 20%
Uttermost
Wholesale Furnishings
Website Strategy and Design
A comprehensive revamp of the Uttermost website with a focused goal: to significantly enhance the shopping experience for thier distributors. By streamlining navigation, optimizing product discovery, and simplifying the ordering process, the aim is to create an intuitive, user-friendly platform.
The multi-brand website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines. Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.
Uttermost highlights product collections and encourages visitors to browse and shop however they want to, with plentiful navigation options to shop by room, type, style, shape, finish, and more. A playful, Instagram-driven image gallery invites users to “shop this look”, while showcasing customer-curated products.
Product category pages incorporate intuitive filters to narrow product options by style, color, size and other variations, making it a breeze to find the right product. Category pages display silo imagery for a clean, product-focused look, then zoom-in/hover functionality displays lifestyle and room photography for more variety, perspective, and an intricate look into the product. Product “Quick View” opens a popover window with the product image and details allowing retailers to browse products in greater detail without leaving the product category page.
Web-friendly portals and dashboards for Retailers and Sales Representatives offer shopping flexibility and tools to effectively manage business operations, like view order history and access invoices.
Increased Average Order Values
Increased Revenue
Increased Transactions