Built a central website and three integrated multi-sites for Creative Co-Op, resulting in a 33,000% increase in referral revenue within the first month and + 40% increase time on site.
Creative Co-Op
Wholesale Consumer Goods
Website Strategy and Design
To design a unified website that showcases their family of brands while promoting cross-selling opportunities. The goal is to create a cohesive online presence that not only highlights the unique identity of each brand but also encourages customers to explore and purchase from multiple brands within the family. This integrated approach aims to enhance user experience, increase brand visibility, and boost overall sales through effective cross-promotion and user-friendly navigation.
To initiate the process of identifying business and user goals, we conducted an interactive survey of stakeholders to establish objectives and gain insights into their target audiences. The survey was designed to be user-friendly and engaging, making it easy and enjoyable for participants to complete.
To ensure a cohesive user experience across all design phases, we conducted a brand framework exercise to comprehend Creative Co-Op's current branding and refine existing style guides. Utilizing the Brand Framework template provided by NN/g, we were able to gain an early understanding of the brand and bring it to life throughout the design process.
Once we had a solid understanding of the target demographics, we proceeded to develop detailed user personas and customer journey maps. These artifacts allowed us to deeply empathize with Creative Co-Op's users and gain insight into their behaviors, needs, and pain points. By using these research tools, we were able to identify areas of opportunity for improving the user experience and also pinpoint any potential sources of friction that users may encounter along their journey. Through this process, we were able to create a more user-centered design strategy that prioritized the needs of Creative Co-Op's target audience.
After collecting data and benchmarks, we created an intuitive and user-friendly shopping experience for independent retailers. This included exploring advanced product sorting and filtering options, unidirectional and bidirectional variant relationships, and a streamlined checkout across all brands.
To handle complex sort and filtering options for unique product categories and attributes, a drawer is a great option because of its versatility. This solution could better support data from all three brands, making it easier for customers to find what they're looking for quickly and efficiently.
Another key aspect of the shopping experience is a one-stop shopping cart, personalized with brand-specific incentives and business rules. This ensures a simple and seamless browsing and buying experience, allowing customers to browse each website and checkout from a single cart.
Using Optimizely's AI solutions optimize the browsing experience by personalizing it to each individual, making it more relevant. This simplifies the customer experience, guides product discovery, and motivates action.
Built a central website and three integrated multi-sites for Creative Co-Op, resulting in a 33,000% increase in referral revenue within the first month and + 40% increase time on site.