Designing
Impactful Experiences.
Plot twist: your digital presence doesn't have to be boring.
More Than a Pretty Interface
I blend UX, strategy, and storytelling to build digital experiences that look sharp, feel seamless, and drive results that matter.
A decade of impact
Solving digital problems with heart, brains, and serious results.
Projects that moved the needle
From startups to enterprise, I deliver results that stick.
Industries served
Design that adapts, strategy that scales.
What I Do Best
From bold brand campaigns to retention-driving email flows, I’ve built a career around making creative work hard—and look good doing it.
eCommerce That Converts
I build and optimize eCommerce strategies for B2C and B2B brands—driving traffic, increasing AOV, and turning lifecycle marketing into revenue.
Lifecycle & CRM Marketing
Creating automated, segmented campaigns that boost retention, drive reactivation, and support revenue goals—without feeling robotic.
Creative Direction
Managing cross-functional teams to deliver cohesive, conversion-focused creative across email, web, social, and print.
Pharma Omnichannel & HCP Engagement
I build compliant, omnichannel campaigns that engage patients, HCPs, and sales teams—seamlessly and strategically.
Digital Product Design
Designing thoughtful, intuitive interfaces that support real goals—yours and your users’.
Brand Strategy & Positioning
Building brands people remember—across identity, messaging, and digital presence.
Rave Reviews (No Bribery Involved)
From cross-functional chaos to creative breakthroughs—these folks have seen it all, and still had nice things to say.
If you ever get the chance to work with Carla, consider yourself lucky. She’s not just a talented leader, she’s a force of nature."
Carla has an uncanny ability to take even the thinnest of briefs... and turn them into compelling, high-impact campaigns.
Carla blends artistic vision with strategic precision, effortlessly transforming ideas—no matter how abstract—into impactful, high-performing campaigns.
Carla is amazing at what she does. I learned something valuable every time we worked together.
She genuinely cares about people and process—her impact is lasting.
She fosters an environment where innovation thrives, guiding her team with candor, encouragement, and a keen understanding of industry trends.
Creative That Delivered
A curated mix of projects that show how I think, build, and bring it all to life.
Your Search for Digital Excellence Ends Here.
I'm currently exploring full-time opportunities with forward-thinking teams who value strategic design leadership and measurable results